Brochures can be a very effective way to promote and communicate with your customers. They are also a great way to provide a professional message to customers by showcasing your range of products or services.
Brochures are a great way of combining your offline and online marketing efforts by using the brochure to drive traffic both to your website and place of business. If you don’t currently use brochures as part of your marketing strategy it may be something you want to consider as more and more companies are finding that they are very effective marketing tool.
One of the big advantages of brochures is their potential to provide a lot of information for customers to read at their own leisure. Brochures can vary in size from a simple one page folded brochure to a multi-page brochure aimed at providing maximum information to the desired audience.
Perhaps the most popular type of brochure is the saddle stitched brochure which is used by many organisations to promote many areas of their business or range of products. To get the most from your brochure it is important to ensure you consider what it is you want to achieve from it. Set some goals and targets that you hope your brochure will help you to achieve before starting on the design of it. Consider what you want the brochure to do in terms of developing the relationship with your customer base.
There are a lot of brochure templates available throughout the web that can help get you started with your next brochure design but there are also a number of things to consider when designing your brochure to ensure your customers will want to take the time to read them.
To get the best out of your next brochure, here are three simple steps to be sure to remember:
1. Decide on the layout:
Perhaps one of the most important things to any brochure design is deciding on the layout of it. How are you going to share information with your audience and how many pages will you use to do this. Deciding on how many pages you will have in the brochure will impact on how you allocate the information within it. Using a paper fold in the centre can be a great way of promoting the main message of your brochure.
2. Get the content right:
When it comes to a brochure, like most other forms of promotional material, content is king. Getting your content right is often a good place to start. Get your information drafted up before even considering the design. Content can come in many forms including:
• order form
• QR codes
• contact details
Pick a font that works with your brand and prints well in the brochure. Don’t use too many different fonts when adding content to your brochure and try to keep a consistent look to headings, prices and any other information within the brochure. To see which fonts work well in print check out our recent blog post here. Finally, when it comes to putting in content, be sure to proof, proof and proof again. Read through all your information to be sure it is all correct before sending to print.
3. Keep your design simple:
Another important thing to remember when deciding on your brochure is the design. Once you have decided on the layout and content, next up is the design of your brochure. Decide on the colours you are going to use and whether or not any graphics will be included within it or on the cover. Once this is decided, try to keep the rest of the design as simple as possible. Put yourself in your customers shoes and make sure the information and main message from your flyer is clear and easy to make out and understand.
So there you have it. When it comes to deciding on your brochure design, remember to consider the layout, content and design. Keep it clear and simple and once you have all this in place be sure to finish it with a quality print that will give it that final touch of quality.
For more information on how to get the most from your next brochure contact the Digital Printing team today.