Creating, designing and printing leaflets is no easy task. Always done it one way? Not keen on a change? This is one of the most dangerous attitudes to have in the world of business; complacency is treacherous. It doesn’t matter what size your business is or your service type or even your product; leaflets are a vital type of marketing source for reaching your audience. Don’t underestimate the importance of creating a fresh, clean and engaging leaflet.
Top tips for creating great leaflets
1. Consider folding and think outside the box
Many people will just consider a standard fold when it comes to leaflets. But, there are so many more options for you and your brand, why not consider using folds to help make your flyer a little bit different? Read our recent article on using paper folds to give your flyer added impact to get more information on types of folding available to you.
2. Content & proofing
Content needs to be simple, straightforward and engaging. Don’t bombard your leaflet with unnecessary and boring information. Let the images, texts and headlines speak for themselves and adopt a less is more approach.
Be sure to proofread every inch of leaflet and get someone from outside the business to proof it after that. Make sure you customers can clearly understand your offering. If you are promoting a sale or range of products, be sure that you have the correct price or dates included.
3. Define your audience
Asking yourself who your customer is will define your leaflet. If you think everyone is your customer, you are incorrect. Everyone needs to define their customer by age, location and social/geographical status. For example, an expensive product needs to reach the right person; there is no sense in casting a wide net, you will have a specific customer reach. The same will apply for a cheaper lower end product.
4. Images & graphics
Images can have a huge impact on all marketing material, especially if you are promoting products or a service. The visual quality of your images and graphics will have a direct association with your product or service. Remember that your images must be high quality, don’t risk using “ok” images because this will only deter from brand image.
5. Understand your audience
Using the right font, and understanding the importance of layout and format is vital. You need to consider the fact that most people read from left to right and top to bottom – know and understand the psychology of reading and you’re leaflet will be well received.
Creating successful leaflets isn’t an easy task or one that you should go into unprepared. If you’re thinking about printing a leaflet or any other marketing material, speak with our expert team today. Quality in your print will have a huge effect on the overall success of your leaflet, so don’t get it wrong. You can also follow us on Facebook, Twitter and Google + to keep up to date with all the latest news on digital printing and business