They are likely to be the smallest marketing tool you possess but business cards pack a real punch when it comes to getting your name out there. From small businesses to independent retailers and even global organisations, a business card can do a lot for your brand and your connections. For many people it will be their first introduction to who you are and what you offer. A first introduction to your brand colours, your brand message and more importantly, you! With so many cheap, flimsy business cards on the market, it’s important that yours stands out from the crowd and makes a bit of an impact with your customer or newest business contact. With this in mind we look at 6 things to remember when designing your next business card.
6 Steps to creating great business cards
1. Use both sides
While it can be cheaper to print on one side of your business card, leaving one side blank is like having a leaflet and leaving a page without anything on it. This is another space that can be used to promote who you are. Use this area to showcase your brand even more – keep it simple and have your logo or website on it. Let the main side contain all the important information.
2. Make text clear and readable
Like any piece of print, business cards should be easy to read. This means using a font that your customers can read and more importantly a layout that is easy to digest. If you have a particular font that is in your brand guidelines then use this when adding the copy to your cards.
3. Keep it simple and easy to follow
Making it easy to read is just half the battle, the rest is about making your business card easy to follow. Make it clear and easy to read and only include the most important information – your name, contact number, email address and position in a company is more than enough. An address and website can also be added but remember that you are working with a limited space and you won’t want to make your business card look cluttered.
4. Don’t forget about your bleed area
Unless the background of your business card is white you’ll need to include a bleed area. It’s important to have a bleed area (usually about 3mm) to ensure there are no borders or area missed from the print. A bleed will also ensure your business card prints the way you want it. You can read more about the importance of a bleed area here.
5. Quality paper goes a long way
Don’t skimp on quality when it comes to the card used for your business card. As it may often be the first time someone comes in contact with your brand, this is the perfect chance for you to make the right impression. A thicker card will add a more professional look and feel to your business card and also mean it will be less likely to get damaged when being handed out. Our business cards begin at 300gsm and go all the way up to 1080gsm in our luxury business cards.
6. Colours that work
While text is important for your business cards, colour can also play a big role. This doesn’t mean you need to start adding colour after colour and going for style over substance. Use colours that fit with your industry and work with your customer both for text and background images and also remember to tie it in with your corporate colours. That being said, sticking to one colour or even just using a shade like black or light grey can also work well. Find out more about the role of colour in print here.
DigitalPrinting.co.uk for your business card needs
Our business cards packages begin at only £10 per month and we also have a great range of thick luxury business cards that will really help you stand out from the pack. If you would like more information on getting the most from your next batch of business cards get in touch with our expert team today.