Would you go to a meeting with a new client or a potential new customer dressed in a grubby t-shirt and torn jeans? Of course not. But that’s exactly the first impression your business will make if you present a cheap looking, flimsy business card. Successful, effective business cards look and feel professional. Their design and feel reflect the business they represent. However, handing out your business card without making a connection with the recipient greatly reduces the card’s effectiveness. While business cards are an introduction to your company they are also a way of enticing someone to follow up with you on the topic you were discussing. Your business card should not only reflect what you do but also trigger future contact.
Good design is only half the battle
Good, professional design is a must but so is a good personal connection. Bonnie Ross Parker, a leading US-based networking consultant says that coming home with 30+ business cards is much less effective than having four or five that came from really good conversations. Those cards are likely to result in the recipient wanting to reconnect.
See your business card as an advertisement
Another way of making your business memorable is to consider the card itself. Look beyond standard cards and consider different types of paper, textures, finishes and weights. Many people will keep a business card just because it’s different. They’re more likely to remember you when you call to follow up. They might even show your card to friends and colleagues – More free advertising for you!
Tailor your business cards to different target markets
Consider printing cards aimed at visitors to a particular event, show or business group. Modern digital printing techniques mean it’s possible to print small quantities of cards cost effectively. You can tailor your card to appeal to attendees of a sporting or entertainment event, trade show or to a particular industry sector. Of course, your design should remain consistent but you can change a strapline or graphic to appeal to your intended target market.
DigitalPrinting.co.uk supply a wide range of business cards to customers throughout the UK. We offer a number of different card types, finishes and weights. There are recycled paper options or you can choose from our stunning luxury paper range that includes laid, linen, hammer effect and pearlescent finishes. We also offer a range of extra thick luxury business cards that come in double, triple and quadruple thick card. Check online to see our full range of business cards and other printed marketing products. Our award-winning website is extremely easy to use. You can get prices, upload artwork, order your print and arrange delivery online from your desktop or mobile device. To find out more or to order your business cards today, visit www.DigitalPrinting.co.uk or contact our excellent customer service team today.