Creating great POS marketing for retail

Creating great POS marketing for retail

Entrepreneur talking at phone in shopIf you’re in retail or if you sell products or services from your premises you’ll know the importance of influencing a customer’s decision to buy. All businesses try to upsell. In retail POS and POP marketing are the most effective ways to do so.

What is POP and POS?

POS stands for point of sale and POP stands for point of purchase. They refer to the same area of the store and the difference between the two terms is largely contextual as we explain below.

What does POS stand for in marketing?

In marketing, POS advertising is found all around checkout areas or counters – anywhere you’ll find the till. The purpose of POS advertising? To make the customer buy more than they intended to when they entered the shop.

What does POS mean in advertising?

While POS means point of sale many retailers and marketers use the term less literally to describe any print advertising that will be seen by customers as they travel through the store. So POS is found in strategic locations throughout the store as well as at the checkouts. Today, POS and in-store advertising often mean the same thing.

What does POP mean in retail?

Retailers often use “point of purchase” when referring to a part of the store chosen for product placement because all customers pass through it. Confectionery is a common example. For many years chocolate and sweets were commonly displayed near tills in shops and supermarkets although the practice is frowned upon today because of the pressure it puts on parents. While POS usually refers to advertising and marketing products, POP is more commonly used by retailers to describe the location. To put it another way, point of sale advertising is often located at the point of purchase.

What is POS printing?

POS printing covers everything from flyers to large format products. Popular POS printed products include:

  • Posters
  • Leaflets
  • Roll up banner stands
  • Strut cards
  • Leaflets and flyers
  • Brochures
  • Banners

Any in-store marketing that might influence the customer to buy more is often referred to as POS.

Where to get printed POS?

At DigitalPrint.co.uk we supply point of sale products to a wide variety of retail customers. If you sell products or services from a shop or from your premises our professionally printed POS marketing products can really help to increase your sales. Have a look at our website to our full range, get prices, upload artwork order online. Our print quality and our prices are guaranteed to be the best you’ll find so visit www.DigitalPrinting.co.uk and get started with your new point of sale print today.

Get an instant quote for retail printing


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