Print and online media are not mutually exclusive. In fact most online companies still employ digital printing media to boost their business. If yours doesn’t, you could be missing out on a much larger customer base and increased brand awareness.
Put simply, more sales!
Even if you do most or all of your business online, you’ll boost your profits with catalogues, outdoor advertising, leaflets or even vouchers. While many people may order online, they’ll often browse through printed catalogues or brochures first, or visit your website having previously seen a leaflet or poster advertising your product or business. Whatever your business, here are a few ways digital printing services can help you.
The power of working together
Using digital printing services to support your online business is shown to drive up your profits. Internet-based companies know this and that’s why they still print catalogues, allowing shoppers to browse at their leisure, noting items before ordering online. Some companies even use smartphone apps so that shoppers can interact digitally with the printed catalogue or brochure.
If you prefer to keep it small, you can print a simple leaflet outlining some popular items or showing an overview of your products. Even a postcard as part of a marketing campaign, will raise awareness of your company and attract interest. You can even include a call to action, special offer or voucher.
Print and social media
Your brand used across both social and print media will lead to users of one noticing you on the other. A consistent marketing approach across both will grow your customer base. While it’s true that older consumers tend to prefer physical media, with younger people more commonly using online methods, neither sticks exclusively to one.
Calls to action on your trade and business print will also drive your social media activity. Whether using hashtags to encourage involvement in your twitter conversations, or inviting people to like your Facebook page for offers and info, there are a huge number of ways to promote your social media via digital print.
In print we trust…
Digital printing lends credibility to you and your business. By consistently showing your logo or company, you’re saying that you are serious about what you do; that your business can be trusted. Consumers who use online platforms will recognise your brand in other media too.
There are so many ways we can help you reach them, including:
Using digital printing services to support your online business makes you so much more accessible to consumers and potential customers. Visit www.digitalprinting.co.uk for even more ideas of how you can work with our digital print team to help grow your business and increase your sales, or contact us for help and advice today. We’re always happy to help!