Would you ever send artwork for a billboard or business card to print before taking time to proofread it? Billboards and business cards can play a big role in creating a first impression of your business and as a result you’ll take the time needed to make sure your message is right. The same should be the case when it comes to sending a brochure to print.
Proofreading brochures can be a very time-consuming thing to do but it is so important. The last thing you want to do is send artwork to print for thousands of brochures, only to realise that there has been an error made somewhere.
We recently looked at 7 steps to getting a brochure ready for print and one of these steps was the importance of proofreading. Once you have completed the design of your brochure and before you go to print it is important to sit down and extensively proofread your brochure.
What is the best way to proofread a brochure?
There are a number of things to consider when proofreading. It’s important to take your time and carefully read through your brochure. It’s almost like going through it with a fine tooth comb. You don’t want to miss anything.
So where do you start?
1. Take your time and spell check:
Spellings are crucial when it comes to proofing any piece of print work and this is no different with a printed brochure. We would recommend that you take your time going through your brochure but don’t solely rely on any spell check or grammar tools. Read it to make sure it makes sense and the text and content being used is in the right context.
2. Check headings:
The headings and sub headings used in your brochure should give a clear indication of what each page and section is about. If they do not make sense or appear a bit confusing then it may be worth considering changing them.
3. Be sure it’s easy to understand:
When you are reading through your brochure ask yourself one question – would my customer understand what this means? If the answer is now then you may have to adjust some of your content. It’s so important that your brochure makes sense and all the content flows well and is easy to follow and understand. Put yourself in the shoes of your audience – those reading the brochure. Take of your own business hat and go back to basics. Will everyone who sees the brochure understand it? If the answer here is yes, then you are almost there and ready for print.
4. Get a friend to read it:
Another way to help your proofreading process and also understand how easy your brochure is to read is to get a friend to read through it. You could get a work colleague to do an initial proof of the brochure to make sure it makes sense and is selling the right points. Once a colleague has read over it, get a fresh set of eyes and someone who has no association with your business to look over your brochure. Get them to note down any issues they may have had when reading through it.
5. Check dates and prices:
It is so important to ensure you take time to read through any sensitive information in the brochure. This means prices and dates. You want to provide your customer with the correct information and it is important to ensure you have the right prices, dates, times or even locations included where needed. It may be worth checking this information on a number of occasions to be 100% sure you have made no errors.
6. Check images:
If your brochure is a product driven brochure or contains lots of images, it is important to check you have permission to use all images. You will also want to double check the right image is being used on the right page, whether it is for a particular product or service. Images play a big role in brochure printing so be sure you are using the right image in the right place.
7. Consider the professionals:
One final thing you could consider doing before sending your brochure to print is enlisting the help of professional editors. They can help provide an impartial view on your brochure and highlight any areas that need to be improved on.
Once you have finished proofreading your brochure and you are happy with the message and content within it, you’re ready to go to print. Make sure your brochure is ready for digital printing and saved in a print ready format such as PDF.
For more information on getting your brochure ready for print and the importance of proofreading, get in touch with the Digital Printing team today. You can also connect with Digital Printing on Facebook, Twitter, LinkedIn and Google+ if you have any print related questions you need answered.