How to make a good leaflet for your business

How to make a good leaflet for your business
Business Leaflet

Leaflets and flyers are ideal when you want to get your new project up and running, advertise special offers, promote events or tell people about your business, products or services. Leaflet advertising is hundreds of years old and even in today’s world of digital media, leaflets still play a huge part in marketing and advertising campaigns.

What is the purpose of a leaflet?

Leaflets are perfect for getting your message in front of your target market. Your leaflet might list key products, a range of services or advertise your brochure or website. The low cost of leaflet marketing also makes it ideal for SMEs and new businesses where budgets are tight. Leaflets can be used in direct mail campaigns, inserted into magazines or newspapers, handed out or displayed on premises and they don’t take up much space. With digital printing, there’s no minimum quantity so leaflets are perfect for promoting special offers that last for a limited period. Always ensure you include a call to action along with contact details.

What’s the best way to design a leaflet?

Before you design your leaflet be sure of how much you want to say. Use an attention-grabbing headline, striking images or graphics and don’t overuse text. Your leaflet might be a single page printed on both sides or you can have a larger flat size folded to make four or six panels. If you’re not confident in design yourself, hire a designer but make sure you see examples or their work and always get a quote first. Many of our customers design their own leaflets and we recommend specialised design software like Indesign, Illustrator or Photoshop. You can find editable, downloadable artwork templates on our website. We’re all about making things easy!

What size should a leaflet be?

That depends on how much you have to say. Leaflets can be flat or folded. Flat leaflets can be as small as A7 or as large as A3. You can have your leaflet folded in half or use two folds to give you six panels. A gate fold, roll folded or Z fold leaflet with a flat size of A3 will give you six panels of 140mm x 297mm. Perfect for anything from a menu to a mini-brochure for your business.

What is good leaflet marketing?

Leaflet marketing can mean using your leaflets as part of a larger advertising campaign or as a stand-alone promotion. Whether your leaflets are displayed, used as handouts or posted (or all three) good design and great content is vital. Before you go to print, try to see your leaflet through the eyes of your target market. Does it look professional? Is the content clear and concise? Does it make you want to find out more? Once it’s printed and out there you can’t take it back so check the content thoroughly before you print.

Why are leaflets so good for advertising?

Leaflets are great for advertising because of their versatility and low cost. Whatever you want to say you can say it with a leaflet and the range of sizes and types available at means you’re sure to find something to suit your needs. Check out our website to get a price for your leaflet. Choose your size, type, paper, finish and quantity then simply upload your artwork and order online.

Sound good? Visit or contact our expert print team and get started with great leaflet advertising today.

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Published by DigitalPrinting