With the rise of digital advertising, leaflets seem to have disappeared into the aether. And at DigitalPrinting.co.uk, we think that’s a real shame. Why? Because they’re one of the most potent marketing methods there is. But don’t worry. In this post, we’re going to highlight the benefits of marketing leaflets and explain why you should order leaflets online to set your business up for success.
What is a leaflet?
To begin with, let us provide an explanation of marketing leaflets. In basic terms, they are used to provide the reader with a brief overview of a business and the products and services that it provides. But that’s not all, leaflets are great for highlighting any special offers that are currently available to customers, or detailing any upcoming events. Although most businesses now focus their efforts on digital channels, marketing leaflets offer distinct advantages — some of which are detailed in the following sections.
Why are leaflets good for advertising?
Leaflets are tangible
It goes without saying that people engage with physical items a lot more than taking a first-glance look at information on a screen. Businesses owners can leverage this fact by providing their audience with brand-centric leaflets that effectively convey their key messaging.
Leaflets are targeted
Once a target market is defined, leaflets can be strategically crafted in such a way that aligns with their preferences and delivered straight to their front door. By doing so, the recipients will be much more likely to inquire about the products or services offered. Furthermore, this method is a cost-effective alternative to mass direct mail campaigns that typically result in minimal consumer interest.
Leaflets are aesthetic
To spark interest in your brand, your marketing material needs to stand out. At DigitalPrinting.co.uk, we offer leaflet printing with a variety of customisation options. For instance, you can choose from a variety of folds, including half fold, roll fold, Z fold and gatefold. In terms of paper choices, we are relatively unmatched — we even have a range of luxury papers that elevate brand reputations to a new level. Moreover, to add a sense of professionalism, you can add matt or gloss lamination and upload original branded artwork.
Order leaflets online at DigitalPrinting.co.uk
To order leaflets online, visit www.DigitalPrinting.co.uk today. We use only top of the range HP Indigo Digital Presses for leaflet printing, meaning that bold colours, clear text and sharp imagery are assured. Our best selling folded leaflet is a flat size A4, roll folded to 1/3 A4 finished size, printed on 130gsm silk or gloss paper. But at www.DigitalPrinting.co.uk, you can customise to your heart’s content.