Christmas may be the last thing on your mind right now, but as we move closer to the shorter days and longer nights and further away from the warm sunshine of summer – Christmas will be here sooner than you think. Christmas is the busiest time of the year in the print industry and so preparing early for all your print needs is a must. In today’s blog post we take look at a 5 step guide to preparing for print this Christmas.
5 Step guide to preparing for print this Christmas
1. Design ideas
If you (like the masses) will be producing promotional print for your business this Christmas – the competition is higher than even. Originality and creativity are key and you need to start brain storming now in order to succeed. If you’re struggling with ideas for your print – speak to some design pro’s and get ahead of the game. It’s going to be a busy season for design agencies too – so now is without a doubt, the best time to schedule an appointment.
Christmas means people will be busy, panicked and at times –unfocused. Creating a schedule for your print plan will mean people will know and understand exactly what is expected of them and when – meaning your print plan can stay on track, ensuring great results.
3. Find a copy cat
All too often, businesses are tempted to take content from previous years and give it a quick rewrite – or worse; use the same content. This is never a good idea – it’s unprofessional and what’s the point of having a great leaflet or brochure with content people have already read or are simply not interested in reading? If you don’t have the in house ability to write great content – it’s time to outsource it. Get some brilliant, bright and bold content to match your excellent print.
4. Avoid the “We’ve always done it this way” voice
If you start your print project ahead of time, you don’t have to do things the way you’ve always done them. For example – you’ve always printed on uncoated paper – you’ve never considered any other type of paper because it’s the way you’ve always done things. It could be time for a change, different types of print suit different types of paper – get informed and make a change.
5. Find a suitable printer
Your print provider needs to be efficient and reliable. Find someone who meets all your printing needs and don’t settle for less than brilliant. Find a company that is keen to help wherever they can and who will offer you all the options and support you need. Find someone who offers you a meaningful guarantee, someone who is quality orientated and someone who is offers public reviews – proving they have nothing to hide and they stick to their word.
If you need advice on getting the most of the Christmas print project or indeed from your next printed project speak to our expert team today. Keep up to date with all the latest news here at Digital Printing, by connecting with us on Facebook, Twitter and Google+.