Banner stands can be called many things including roll up banners, pull up stands and pop up banner stands, but they can have a huge impact on your marketing needs if used effectively. They are a great tool for giving customers a brief insight into a product or service that your business may offer.
From promoting products and services at an exhibition to making an impact with customers in your shop, pop up banner stands can be a great marketing tool in getting your message across. They are a very affordable promotional tool when compared with other promotional channels such as putting an ad in newspaper or trade press magazine or even creating something for your local radio station.
Acquiring stand space at a conference, exhibition or trade show can also be pretty expensive but the rewards can be great if your stall stands out. Pop up stands can be a great way to stand out and can work really well at promoting your brand and generating some awareness in your organisation.
Pop up banner stands are much more than a cost effective marketing tool that can look great. Below is a list of benefits to using pop up stands in your business premises or on the go at trade shows or conferences.
Easy to assemble:
Pop up banner stands are extremely easy to assemble. As the name suggests, you pop the stands up and you are ready to go. Pop up stands work using a retractable system where you pull your banner from the base and slot a telescopic pole into place and boom, you’re ready to go. The flat base and pole help provide a sturdy, no swing support to the banner stand.
Pop up banners are also extremely durable. The printed vinyl used to print on is extremely durable and designed to last. The base of a pop up stand is also very strong and provides additional support to the whole stand. The frames of most pop up stands are some form of aluminium meaning it is both light for transportation and strong and sturdy when on display.
Easy to store:
Pop up stands are also very easy to store and won’t take up much space at your office or place of work. The banner itself will fold away into the base and the telescopic pole used to support the banner collapses and folds away easily.
Perfect for transporting:
Banner stands are compact and light which is perfect for transporting them. If you are using pop up stands regularly at different exhibitions and trade shows then ensuring they are easy to transport is very important. At Digital Printing we supply a FREE carry bag with all banner stands to make it that little easier for you to carry from exhibition to exhibition. They will fit perfectly into your car and are easy to carry by hand through an exhibition hall.
Little space required:
Whether it’s in your shop or at a trade exhibition, space is money and you won’t want banner stands that take up too much floor space. Floor space should be used to maximise sales of your product or service with banner stands, leaflets, flyers and any other promotional materials used to support this sales drive. Pop up banners are narrow and high so will give you a great impact without taking up much floor space.
Take your message on the road:
Another benefit of banner stands is that it allows you to take your message on the road. From promoting your business at a conference or an exhibition to doing a talk at a local show, a branded pop up stand allows you to create some brand awareness and promote your message with relative ease.
The final benefit of a pop up banner stand is longevity. Unlike a TV ad, a newspaper ad, a radio ad and even a flyer that can tend to have a short shelf life, a pop up stand can be used over and over again. Provided the message is right and does not have a date or time on it, you can use the same pop up stand over and over again, getting great value for money from this relatively cheap platform. It is often worth investing in a branded generic pop up stand that promotes who you are and also shows your website and other contact details. This type of stand can then be used as long as you want.
Pop up banner stands ensure you’ll make a dramatic impact whether you’re at an exhibition, trade show or in your own premises. At Digital Printing we use a professional UV printing process to print your design. There are six choices of pop up stand available ranging in sizes from 800mm to 1200mm wide.
Visit our pop up banner stand page to view the full range of stands available to you.