200 years of Poster Power « Back to list
Ever since the printing industry perfected colour printing, the poster in all its forms has been a common part of everyday life. While their use goes back over 200 years, it was the advancement in printing techniques during the mid-19th century that allowed posters and other printed materials to be mass produced and much more widely used. Since then we’ve used posters for everything from advertising, promotion and even as art in their own right.
They Work
In a recent survey by the Outdoor Media Centre, a massive 92% of shoppers said they’d seen outdoor poster advertising 30 minutes before purchasing, with 82% saying they had impulse purchased that day.
They get noticed – anywhere
When posters were first used, there was no other way to attract the attention of large numbers of people. Today, over 200 years later, posters are still one of the most effective ways to get your massage seen by prospective customers.
Targeting
You can locate your posters wherever your prospective customers will be. Whether using small window posters or embarking on a 48 sheet campaign, getting your message in front of your specific target market means your advertising will much more effective.
They’re extremely cost effective
One well-placed poster will reach more people than any other sort of advertising. People don’t choose to look at poster advertising; it’s there, all around them every day. You’ll be pleasantly surprised just how little a poster campaign can cost so have a look at DigitalPrinting.co.uk or contact our experienced team who’ll help you choose the right campaign to suit your budget.
Posters can be any size, any style and anywhere!
We have years of experience in printing posters at a huge range of sizes to suit any location.
Indoor Posters: Perfect for events, in-store or window advertising. We print a range of sizes and finishes in vibrant colours to really get you noticed. You can have 170gsm poster paper with the option of lamination in gloss or matt, or even gloss encapsulation. We also print on a very high quality 200gsm photo satin paper, which offers even sharper detail.
Outdoor Posters: We offer 10 standard sizes so you’re sure to find one or more that suit your needs. All are printed on high quality industry standard water resistant material, so they’re perfect for our unique UK weather!
There’s no minimum print run, so your campaign can be as small or large as you need. If you want to really get noticed, we’ll print your poster in any size right up to 48 sheet and 96 sheet billboards. We print on 130gsm Blueback paper; the industry standard for outdoor signage and our most popular paper for outdoor due to its strength and resistance to tearing, flaking and cracking.
We also have a heavier, 150gsm white backed paper which is even more resilient. Our new prices our even lower than before, so there’s never been a better time to start your campaign!
A lot has changed since the first posters were used 200 years ago. But poster advertising is still a hugely popular, affordable and highly effective way of getting your message noticed by large numbers of prospective customers, so contact our expert team or visit DigitalPrinting.co.uk and we’ll help you grow your business today!
