Today’s businesses enjoy more ways than ever before to build their brand and get their marketing message to consumers. Brochures, leaflets, flyers, outdoor and large format advertising are joined by web or social media campaigns to promote brands, products and services.
But why stop there? Many businesses now print their own promotional booklets. Modern digital printing techniques mean that companies can print professional, customised, affordable booklets to showcase their work and promote their brand in an original and highly effective way.
What would I put in my promotional booklet?
Your promotional booklet might simply showcase your work or seek to inform and educate about your business or field. Examples of effective promotional booklets for businesses include:
Brochures are a great way to showcase your products or services but a professionally printed promotional booklet will really show your work in the best possible light. Increasingly popular among photographers, artists and designers, promotional booklets show off creative work in a professional, striking, high impact way.
How To booklets
Sharing expertise and tips in a booklet builds the credibility of your business and portrays you as an expert in your field. How To booklets are great promotional tools that build trust in your brand and your business.
Before and After
Few things impact on people like a working demonstration of how you transformed or made a difference to a customer or their business. A promotional booklet is the perfect way to show practical ways in which you can help your clients.
You can use one or all of these formats in your own promotional booklet. With up to 700 printed pages your booklet can combine your product portfolio with information, case studies, and testimonials.
Promote your promotional booklet
Fliers and leaflets are great for building awareness or promoting certain products or services. Display stands and posters are effective too and like many forms of print they all work best with short, high impact messages. A promotional booklet can fully inform, educate and show examples of why your business is better than the competition, so you can promote your booklet on your other printed marketing. You can advertise your book online too with a sample pdf but don’t make the whole booklet available for download. Remember that people are more likely to read material in print than online where they typically scan and move on. Customers see booklets as more valuable and lasting than other forms of print so make sure potential customers know about yours and convince them to request it with a call to action on other promotional material.
DigitalPrinting.co.uk supply customers with promotional booklets of up to 700 pages. You can choose from an extensive range of premium paper types, weights and finishes including any of our stunning range of luxury papers. We offer a range of page sizes to suit your specific requirements and all booklets are printed on HP Indigo digital presses that produce perfect image reproduction and print of the very highest quality. We also offer three different types of binding depending on the size and purpose of your booklet. To see all of the options available for your promotional booklet, find out more information or to order visit www.DigitalPrinting.co.uk or contact our expert print team today.