7 ways stickers and labels can add value to your marketing « Back to list

Stickers and labels can often be an underused tool when it comes to promoting your business. For many companies, stickers can sometimes appear to look cheap and in turn this may be thought to devalue your brand. But this isn’t always the case, when you invest in quality stickers and labels, you can do so much for your brand and your marketing.

Stickers can come in all sorts of shapes and size and are suitable for so many different jobs including address labels, name badges, product labels or even window stickers. With so many uses for stickers and labels, it’s easy to see how they can play a role in adding value to your brand.

How stickers and labels can be used as a marketing tool:

1. Multiple uses:

As we have already highlighted, stickers come in many shapes and sizes and can be used with many marketing tools to promote your brand. This versatility is a big benefit to using stickers as they can be used on almost anything from vehicles and windows, to leaflets, flyers and printed brochures. If you are planning a print focused promotional campaign, stickers can be a worthwhile addition in supporting your campaign goals across multiple platforms.

2. Provide information:

Stickers and labels can become a great way to provide additional information for your customers. A sticker can be used to highlight key information that may enhance the possibility of a sale. Things like contact details, prices and key product/service details can all be included on a sticker to make them more visible to your customers. Using colour with your stickers can really make them stand out and get your message across.

3. Get creative:

If you want to make a really bold statement, stickers and flyers can be a great way of letting your creative juices flow. Use stickers to enhance your offering by creating a unique message that will stand out. Being creative in where you place your sticker can also have a great impact. If you are using stickers on a brochure, consider inserting them inside the brochure to grab the reader’s attention as they read through your offering. When getting creative with stickers, it’s important to ensure you create something that will work with your brand, think about colours and font.

4. Take on the road:

If you are regularly on the road at trade shows and exhibitions, stickers can be a great addition to your literature at these events. Stickers can even be as powerful as your business cards or flyers at such events because they allow you to get a specific message to your audience. Stickers also provide you with an affordable way to change your message from one trade show to another, depending on the audience you are working with.

5. Affordable:

One big advantage of both stickers and labels is their cost. They can be a relatively cheap and affordable means of getting your message in front of your customers. Our range of printed stickers starts from as little as 1p, a tiny investment for such a versatile and resourceful tool.

6. Long term value:

The low cost of stickers means it can sometimes be worth printing large quantities to use again in the future. If you are printing a generic sticker that can be used on any of your printed literature or merchandise then you can get years out of your stickers for a relatively low price. A generic sticker that highlights your brand can also be used long term across multiple campaigns.

7. Call to action:

Another way to get the most out of stickers and labels is to consider using them as a direct call to action. Print a voucher code or promotional offer on a sticker and add it to a flyer to monitor the response of your offer. It can also be a good way to highlight any special offers you may have on products instore, encouraging customers to purchase the product or seek further information.

At Digital Printing we have lots of stickers and labels. In fact, we even have some small stickers that we send out with every order. It’s our way of trying to brighten up your day. That’s just one of the ways we use stickers. You can see one of our stickers below on a packet of Haribo – we like to give away sweets too!

Our stickers range from large A3 stickers that can be used on outside windows, to smaller round, square and rectangular stickers. Whatever it is you are looking we are sure you will find it here at Digital Printing. If you’re unsure what you could use your stickers for or if you want to try something different, get in touch with our team today and they’ll be only too happy to help you out.

Connect with us on Facebook and Twitter and let us know how you have used stickers in the past to add something to your marketing needs.