Ever wondered what benefits digital printing has over traditional printing methods? Great, then this article is for you! In this post, DigitalPrinting.co.uk will explain the difference between digital and traditional offset printing, followed by our top 5 advantages of digital printing that could benefit you and your business.
What is the difference between digital printing and offset printing?
Offset printing – or lithographic printing - involves engraving a metal plate with printing material, which is then subsequently transferred with ink onto a rubber blanket or rollers to be printed on the receiving media, usually paper. Digital printing, on the other hand, prints material directly onto the paper, completely skipping the plate transfer process.
What are the top 5 advantages of digital printing?
1. Fast turnaround
Due to the fact that digital printing does not require any pre-press procedures or plates, the initial set up time greatly reduced. This means that the printing process can begin at the time of order – great for when you need your digital print in a hurry!
Digital printing does not incur any of the additional costs required to create specific printing plates. This means that digital printing offers the more cost effective printing solution, especially for shorter print runs.
Thanks to Variable Data Printing (VDP), individual graphic and text can be customised on a print-by-print basis. This is particularly of use for business owners who may want to tailor and personalise their direct mail campaigns based on their target audience.
4. High quality
The Liquid Electroink Process (LEP) capability held by our HP Indigo Digital Presses is enough to produce results that surpass the quality offered by traditional print methods. What’s more, digital printing enables easy sampling of colour accuracy and the like, which can be subsequently tweaked with much greater ease than with traditional offset printing.
HP Indigo printers have an extensive media range, enabling printing on over 3,000 certified substrates, including synthetics, darks and metallics. This means that no matter your requirements, be they simple or complex, HP Indigo Digital Printing is the perfect solution for you.
Experience the advantages of digital printing with DigitalPrinting.co.uk
When you visit www.DigitalPrinting.co.uk, you can browse through the extensive range of digital printing products that we offer. We have everything from business cards, booklets, wedding invitations and more! As alluded to, we only use top of the range HP Indigo Presses to ensure vibrant colours, sharp imagery and crystal clear text. Order online at www.DigitalPrinting.co.uk for fast turnaround and delivery times to any UK location!