Top Tips for Designing Your Calendar

Top Tips for Designing Your Calendar
Tent calendar

This affordable marketing tool is a subtle yet effective way to promote your business all year round – and just the right size to pop in an envelope or hand out to customers to show appreciation and strengthen relationships. 

A well-designed tent calendar will transform any dull office desk into a fabulous brand-building promotion for your business. However, if the design fails to grab attention then it will probably end up in the bin! Avoid this by investing the time, effort and creativity into crafting an eye-catching calendar that your customers are guaranteed to find useful. 

Think you need help with this? Here is everything you need to know about designing the perfect tent calendar… 

The ultimate calendar for 2020

Next year will be all about the tent calendar. A functional tool that your customers can use every day. This is a great way to promote your business all year round. Tent calendars, also commonly known as desk calendars, offer maximum display opportunities but have a very small footprint. 

What is a tent calendar?

A tent calendar is a triple sided calendar in the style of a tent or table talker. They are ideal for customers or people you know who have desks. Design them up in your branding and they make the perfect daily reminder of your company.  

What are the benefits of tent calendars?

There are many benefits when it comes to using tent calendars. Advertising is a big one! Increase your brand awareness and give your customers something practical. You can show off your brand all year round while these handy self-standing calendars sit on customers’ desks. 

Tent calendars are a great marketing tool for the new year. They can also be included in a promotional direct mailer. At, we supply the calendars flat so they can be posted and assembled when needed. 

How to design a tent calendar?

Tent calendars are personal to you and your business requirements. However, there are a few guidelines we recommend to really ensure you get the best out of your tent calendar. Here are some of our top tips: 

1. Branding

First and foremost, your promotional calendar is a marketing tool, so make sure it looks like one. Use your brand colours and include your logo to make sure your customers are reminded of who this tent calendar came from! 

2. Include your contact details

It’s important to make sure your customers can find your contact details with ease on your calendar. After all, you want them to get in touch with your company – that’s why you sent a promotional tent calendar in the first place.

3. Choose the best finish

You want your calendar to be finished to a high standard to give the best impression of your business. We offer a range of finishes including premium uncoated, silk or gloss. All our calendars are printed on 350gsm silk, gloss or uncoated with lamination options for durability. The flat size of this product is 312mm x 210mm.  This product is creased three times to give 3 equal sizes of 99mm (297mm) and has double-sided tape already applied.

Once you have prepared the design, use our checklist below to ensure you haven’t missed anything…

Tent Calendar Checklist

  • Artwork is 300dpi
  • CMYK Colour profile
  • All fonts embedded
  • Text doesn’t fall below 6pt in size
  • No text is running across the folded areas

Order your tent calendar from today. 

Should a tent calendar be landscape or portrait?

The choice is yours! Tent calendars can be designed both portrait and landscape – the decision comes down to personal preference. First, think about everything you want to have included in your calendar, then work out the best way to fit it all in. We think both look great…



How do I create a tent calendar in InDesign?

Our design templates include the 2020 calendar and can be found here. Simply choose whether you would like Portrait or Landscape, then get started! 

Download the InDesign Template today >

We also provide templates in Adobe Illustrator and PDF formats. If you choose to use our pre-populated template, here are a few tips to help you make the most of it:

  • Ensure you export your artwork as ‘spreads’ instead of pages.
  • Don’t put anything important in the Tape Flap as this will not be visible
  • Don’t forget to make sure the template isn’t visible on your finished artwork – the bottom layer is set to ‘non-printing’ by default.

Where can I print a 2020 tent calendar? is the perfect printer for your tent calendar. We supply tent calendars flat so they can be posted. They also come pre-creased with tape for simple assembly. We couldn’t make it any easier for you. We offer fast turnarounds and guarantee the highest of quality using our HP Indigo presses. 

Order your Tent Calendars today. 

What else can I gift my customers at Christmas? 

Why not go all out? You could create a promotional pack by ordering business cards, notepads and Christmas cards too? At, we supply it all. A promotional pack is the best way to stay at the forefront of your customers’ minds. Send them a gift they will remember and get your logo on their desk every day, all day! 

Why use 

We love digital printing. That’s why it’s all we do. And with over 25 years experience in digital printing, we know a thing or two about what you want: The highest quality print, the fastest turnaround and the best value for money. We use the latest technology and print all of your jobs on high-resolution HP Indigo digital presses for top quality print with stunning colour reproduction. And we guarantee perfection every time.

Our simple-to-use online ordering and automated production processes create great savings which we pass straight on to you. In fact, our online ordering is so quick and easy it will feel like we’re on the other end of the phone, talking you through it. We’re experts in digital print so you don’t have to be.

The bottom line is – we want you to share our passion for digital printing and create your stunning tent calendars with us. 

Upload your artwork today and get started.

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Published by DigitalPrinting