5 Ways to create outdoor poster ads that work

5 Ways to create outdoor poster ads that work

Being original in the advertising world is practically impossible these days. To really stand out and make people take notice, you have to do something that – above all is – evokes thought. This sounds like a relatively simple concept but with the thousands of things floating around in your audience’s head at any given minute, how are you going to make them stop? Some will do it in a subtle way that creates curiosity, others will do it in a way that draws you into the advertisement and asks you to participate and some will simply just appeal to us because we can relate.

In today’s blog post we take a look at some of the finest outdoor advertisements that made us take note and why.

What makes an outdoor poster work?

1. Adapt to your surroundings

One(Image source: Hongkiat)

Something as simple as making use of your environment is a sure fire way to intrigue people. This advert is for a camera and the same “zoom” effect creates an interest immediately. Of course, this is a clever and industry specific advert – but that doesn’t mean that you can’t incorporate your surroundings when using an outdoor poster. This advert proves that you don’t have to stand out, instead – pick a place to blend in and make it your own.

2. Be simply creative 

two(Image source: Creative bloq)

Being creative doesn’t have to mean being overtly original. The above billboard isn’t by any means super original, in many ways – it does what a lot of adverts do; shows a product, incorporates colour and uses 3D images. But, in typical Apple style – it’s simple and it’s creative and it works. Don’t underestimate this power when creating an outdoor poster advertisement. Clean and creative designs work time and time again and this advert proves that you can make an impact whilst using this formula.

3. Speak to your audience

three(Image source: Design Shack)

Knowing who and where your audience are will allow you to create a fantastic opportunity to speak directly them. The above advert does this in a humorous, creative and effective way. If you have the power to speak to your audience in this way then you should avail from this, marketing like this get’s people talking and generates hype.

4. Relate to your audience

four(Image source: Design Shack)

Nothing sells like emotion. Relating to someone and making them feel something means that you have built a relationship. The above advertisement is clever because it doesn’t just speak to an audience but it relates to them on a physical and emotional level, it allows the audience to identify with the brand message. If you can do this, you’re on your way to success. A great place to advertise this way is outside your business, e.g. on an outside poster. This is obviously a great deal cheaper than a billboard and it allows the audience to immediately make a decision about visiting you.

5. Create participation

FIVE(Image source: Design Shack)

This idea is becoming more and more popular in the advertising world today. Inviting people to come forward and physically participate in your ad is challenge, but again if you can do this successfully – you’ll be on the road to success. The above example is a very physical example and this kind of fun and challenging activity would be great for a company whose brand values are fun and creative. Of course, this isn’t suitable for everyone but there are more subtle ways to create participation, such as a QR code – this invites your audience to see your add close up and engage, without the challenge.

Outdoor advertising (banners or posters) are a fantastic way to advertise your business. Invest in high quality print that will impress your customers, speak volumes about your brand and improve your business. Contact us today for more information on how we can help get you there. You can also connect with us on Facebook and Twitter to keep up to date with all the latest Digital Printing news.


Outdoor Posters