Win new business with printed appointment cards
We all tend to avoid salespeople even if they’re selling something we need. It’s no different in business. Customers, business owners and staff are often too busy with their businesses or everyday lives to give time to sales or marketing literature. However, there are ways to promote your business or upsell without being obvious. If you’ve arranged a meeting you might think there’s nothing more you can do before your potential customer or client shows up, right? Wrong! Simply confirming your meeting with an appointment card is a great way to grow your brand and your business.
When can you send or hand out an appointment card?
Any time you arrange a meeting in person, by phone, by email or in writing is an opportunity to give out an appointment card. The recipient won’t see your appointment card as an attempt to sell – they’ve already agreed to the meeting. In fact sending an appointment card shows that you’re a professional who can be trusted to keep and confirm an appointment and that alone is a valuable step in building a lasting and lucrative relationship.
So how can an appointment card win new business?
Think of your appointment card as an important piece of marketing. Brand it so that your name and logo become more familiar to the recipient. One side of your appointment card will of course show the date, time and location of your meeting. Writing these details by hand will make your appointment card more personal – another important element in building trust. You can also use the back of the card. This can show further branding including your company strapline or mission statement. Maybe you can include a few bullet points outlining products and services. You might leave space to add a handwritten note such as “Great to meet you last week, Looking forward to seeing you next Friday” with your signature. Another great personal touch.
Subtlety is everything
Remember that even a whiff of sales will turn most people off. Whatever you decide to put on your appointment card, it’s vital not to appear that you’re obviously selling or promoting your products or services.
At DigitalPrinting.co.uk we supply appointment cards in two sizes with portrait or landscape options. We print on one or both sides in a six different weights from 160gsm to 350gsm. You can choose from premium uncoated card or recycled uncoated. Our award-winning website is easy to use and allows you to get prices, upload artwork and order online from your office, home or even from your phone or mobile device. To order your new appointment cards visit www.DigitalPrinting.co.uk or contact our expert team today.