Creating the perfect impression at an exhibition

Exhibitions and trade shows are often a great way to meet new customers and create new business opportunities. They also happen to be extremely competitive and it can be challenging for many businesses to stand out from the competition at such trade events. So the big question is, how do you stand out and make the right impression at a trade show, conference or exhibition? Below we look at four things you need to start doing.

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Why it’s important to consider where you place banners and banner stands

Banners and banner stands can have a place in almost any type of business, and whether you are a B2B or B2C organisation, there’ll always be some way for you to get the most out of banners and banner stands. From inside your place of business, to the entrance or even a trade show, banners and banner stands can be a great way of grabbing the attention of your customer. Catching your customers eye and getting their attention takes more than some colourful graphics or big offers; where you place your banner will also have an effect, and here’s why.

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5 Design tips for creating great leaflets

Creating, designing and printing leaflets is no easy task. Always done it one way? Not keen on a change? This is one of the most dangerous attitudes to have in the world of business; complacency is treacherous. It doesn’t matter what size your business is or your service type or even your product; leaflets are a vital type of marketing source for reaching your audience. Don’t underestimate the importance of creating a fresh, clean and engaging leaflet.

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5 Things to remember when printing brochures

We often discuss the advantages of using printed brochures, and when deciding on using brochures, it’s important to ensure you have a well thought design process. It’s not just the design process that is important when it comes to printing brochures for your business. Today we are going to look at 5 things that many individuals forget about when it comes to creating printed brochures.

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What is the best paper size for printing flyers?

This is a common question and one that many SMEs will ask themselves on a regular basis. When you are creating a flyer, you want to produce something that your customer will actually want to lift up and take with them. One of the big advantages of printed flyers, is that they are something physical. Something that a customer can actually take a hold off, and keep to look at later. We previously looked at 10 ways to make printed flyers stand out, and below we take a look at the paper sizes to consider when designing your next flyer.

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Banner stands, business cards and branding

Marketing comes in all shapes and sizes but fundamentally, it is the process of branding your marketing material that will determine how successful you are. Businesses relay on relate-ability; the idea that customers (both returning and potential) will recognise your brand from previous experience or exposure and relate to this. In today’s blog post, we look at branding in relation to your banner and your business card.

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Using pop up banner stands to your advantage at an exhibition

When was the last time you attended an exhibition or conference to showcase your product or services? Chances are you will have taken the time to plan all your supporting marketing material and considered how you want your stand to look. For most companies exhibiting at a trade show or conference, pull up banner stands are often the most affordable and convenient way to promote your offering at your stand.

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Brochure content: What your brochure will say about you

Your brochure will act as an outlet for your business offering – be that a service or product and getting the content of this brochure right is vital. But, it’s not just what you say in the brochure that matters, it’s really what the brochure will say about you. Getting the right content with the right brochure design, will mean you have a better chance of engaging people. And in return, this should convert to sales.

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