Planning your print for Christmas 2014

Christmas may be the last thing on your mind right now, but as we move closer to the shorter days and longer nights and further away from the warm sunshine of summer – Christmas will be here sooner than you think. Christmas is the busiest time of the year in the print industry and so preparing early for all your print needs is a must. In today’s blog post we take look at a 5 step guide to preparing for print this Christmas. Read Full Article

What makes a good banner stand?

This is a question that we are often asked but just what does it take to make a good banner stand? The look and feel of your banner stand is only half the battle when it comes to making an impression on your customers. The last thing any company wants to do is spend time on designing and money on printing a banner stand only for your customers to not even notice them. So, to help you get your customers to sit up and take notice of your next banner stand, here are just a few pointers to keep in mind the next time you are thinking of using banner stands.

Read Full Article

Your guide to proofing in print

As printing professionals, we simply cannot reiterate the importance of the proofing process enough. It’s an often overlooked process and the results of overlooking can be disastrous. These days, people are relentless when it comes to pointing out typos and this means one thing – you’re a target.

Read Full Article

Top tips for designing leaflets for the fashion industry

The fashion industry is one that is filled with glitz and glamour, lots of catwalk shows and plenty of famous faces. With so many fashion brands in the marketplace, making a customer want to part with their money for your brand can be a challenging one. This is why we see so many promotional channels used by fashion brands both online and offline, and one popular promotional tool is the use of printed leaflets. Today we take a look at the role of leaflets in the fashion industry, and what you need to consider when designing for it.

Read Full Article

3 Things to remember when using images on banner stands

Banner stands and banners can be a great way to ensure your product or offering gets noticed at an exhibition or trade show. Whether you are using a standard vinyl banner, a pull up banner stand or a pop up banner stand, the addition of image, colour and graphics can really help the visitors to this shows take notice of your stand. But how can you stand out if everyone is using colour and images and what should you avoid? Well, one thing you should definitely avoid is going overboard with images. With this in mind we wanted to look at 3 things to remember when using images on banner stands.

Read Full Article

5 Brochure designs that will spark your creativity

We’ve all been there – sat looking at a blank piece of paper, scratching our heads while trying to think of something that your customers will want to read. Getting the design right for any type of printed promotional material can take time, and not everything will work. Printed brochures in particular can be challenging because you need to strike the right balance between creativity and information. You want your customers to be able to clearly read and understand what you are trying to tell them but at the same time you want something that really stands out, something no one else has done. This isn’t always easy.

Read Full Article

Stand out for the right reason with luxury business cards

Chances are we have all held a business card at one point or another, and as you read this, you may even have a collection of them lying by your computer or stuffed into your wallet. Yes, business cards can be a very powerful tool in the business world but the big challenge is making your business card stand out from the masses at a trade show or conference. How can you make your business card make a lasting impression? Well, we have the answer for you and it’s all to do with luxury.

Read Full Article

3 key steps to taking the boredom out of Billboard campaigns

Billboard campaigns are very much alive and well in the world of marketing and print. Sometimes companies get it so right by experimenting with new and original concepts but more often than not the general public and potential customer are faced with the same old boring billboard campaign. These billboards are traditional and don’t appeal to the reader to acknowledge or consider the advertisement, but there are ways around this. You don’t have to be the most creative or inventive business to step away from this type of work but you do need a fresh approach and below, we consider some ways to approach this.

Read Full Article

5 Steps to great brochure design

Everyone in the business world will have experienced just how effective brochures can be at one point or another.  It’s no secret that this kind of marketing material is used all around the world in thousands of different industries and has proven to be successful time and time again. The most important thing to consider when designing a brochure cannot be defined by one thing, but rather – it is a process. In today’s blog post we take a look at everything you need to know about designing brochures and the process.

Read Full Article