Pull up banners – here’s 4 things to remember when picking yours

Pull up banner stands (also known as roll up or roller banners) are a popular piece of marketing equipment for most brands, and can be used both inside your place of business, or outside it in trade shows and exhibitions. This makes pull up banner stands and effective way to promote your brand and your offering, both internally and externally. The business world can be an extremely forgiving and often unforgiving one, regardless of which industry you are in. While banner stands won’t revolutionise the way in which your business is run, they can help give your brand a voice on those many occasions that you need it. The visual impact of banner stands are often their biggest appeal, and when designed right, banner stands can be a great way to engage with a captive audience. However, when the design approach is half-hearted, and you approach the design of a banner stand as simply “ticking a box”, you are simply throwing money into the bin. To help you understand the importance of banner stands and why they can help your brand stand out, here’s a list of 5 important things to remember when deciding on a pull up banner stand.

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10 Tips to designing great printed brochures

Recently, we looked at 4 reasons to use printed brochures to help promote your brand and your latest offering. Brochures are a popular marketing tool across many industries, regardless of whether your focus is business to business (B2B) or business to consumer (B2C). One thing all brochures must do is provide the right information to your customer base or target audience. This means getting your design right so your message is loud and clear. How do you go about doing this? Well, let’s see.

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7 Things to remember when planning a banner stand

As with the printing of all marketing material, printing a banner stand requires careful thought and construction alongside a clear and creative vision. In order to design a banner stand that speaks to your audience, represents your business and has the desired effect – you will need to think carefully about certain aspects.

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Infographic: Setting Up and Submitting Artwork for Digital Printing

In our latest Digital Printing infographic, we take a look at the process of setting up and submitting artwork for print.  This process can often delay the speed at which your work is printed, especially if your file is incorrect, or you haven’t taken the appropriate steps in designing your artwork for digital printing.  Below, we look at how you save your artwork as a print ready PDF, as well as the importance of fonts, images, borders and bleed when getting your work ready.

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Getting the most from colour for your spring / summer leaflets

Spring has certainly sprung and with summer just around the corner, the attention for many small, medium and large organisations, is their spring and summer promotions. For many, this will mean the beginning of the design process for leaflets with seasonal offers, and with spring and summer in mind, this can only mean one thing – colour. Today in the Digital Printing blog, we are going to take a look at the role of colour in helping your leaflets and flyers stand out in the coming months.

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Achieving your perfect print: The difference between digital printing and litho printing

Creating the perfect design and working hard to plan, create and finalise marketing material for your business generates such a sense of well deserved achievement. Now that you’ve got that done, you need to decide on the printing process, with the two main options being digital and litho printing.  For many it will be an obvious choice, digital printing is popular, offers you excellent quality and great turnover time. But perhaps the full advantages of digital printing compared to litho printing are not entirely understood.

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4 Ways retail outlets get the most from banners and posters

We’ve spent a lot of time discussing how you can get the most from banners and banner stands in the Digital Printing blog, looking at everything from the design process to what you should and shouldn’t do when trying to get your message across. One industry that is perhaps the most prominent users of banners and outdoor posters is the retail industry, as they try to promote special offers, events and products to the mass audiences of potential customers. The approach that retail outlets adopt when using banners in their marketing and promotional strategies is something to be admired and also something that many other industries can learn from. This week in the Digital Printing blog, we take a look at how the retail industry maximises the impact of posters and banners to help promote their offering.

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5 Ways to create outdoor poster ads that work

Being original in the advertising world is practically impossible these days. To really stand out and make people take notice, you have to do something that – above all is – evokes thought. This sounds like a relatively simple concept but with the thousands of things floating around in your audience’s head at any given minute, how are you going to make them stop? Some will do it in a subtle way that creates curiosity, others will do it in a way that draws you into the advertisement and asks you to participate and some will simply just appeal to us because we can relate.

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