10 Marketing Tips for The New Year « Back to list
If you’re sick and tired of using the same marketing techniques every year, take a look at our top ten marketing tips to generate sales and increase brand awareness in 2018:
- Utilise your social media in the New Year
Social media networks such as Facebook, Twitter and Instagram are excellent ways to reach a wider audience and drive customer engagement with your brand. Each of these channels have various features to help you promote and market your business online, so make the most of it this year and it won’t be long before your following grows.
- Don’t forget the effectiveness of print marketing
Traditional print marketing strategies often work better than digital marketing efforts because people tend to pay more attention to print since there are fewer distractions. They won’t click away from your creative brochure and simple things like a savvy business card, stickers and posters can go a long way.
- Establish a direct-mail postcard marketing campaign
Kick-start your marketing campaigns in the New Year by taking advantage of direct-mail postcard marketing techniques. It’s a great way to reach potential customers and promote your brand. This is especially effective if you’re using it to promote a sale or special offer or discount code etc.
- Sticker Promotion
Stickers are a fun, creative and unique way to broadcast your brand and its products to a wider audience. You can take it a step further and print clever stickers that grab people’s attention and encourages them to find out more about your company.
- Outsource
If the workload becomes too heavy, it doesn’t hurt to outsource to qualified providers to help drive more sales while easing the pressure from yourself. There are many outsourcing options available, such as social media marketing and blogging, which are great ways to increase customer engagement.
- Brochures and Leaflets
Printing high-quality brochures or leaflets and distributing them is a great way to promote your brand and products.
- Creative Infographics
Infographics are excellent ways of driving traffic to your website. If done correctly, they can be a very powerful marketing tool as they’re easy to read and they give the reader information in a visually appealing and easy-to-digest manner.
- Business Cards
Print professional business cards and hand them out to as much people as possible. If you’re at a networking event, give them to everyone you meet to help spread the word about your business and gain more customers.
- Apply for an award
There’s a great number of business awards from a variety of industries and it’s easy to apply for them online. If you win, you can promote the badge on your website to help boost credibility and improve sales.
- Track your performance
It’s important to perform A/B tests to decide which method performs the best and is the most effective. Tracking the performance of your marketing campaign allows you to make any necessary changes to improve the outcome along the way.
Get prices, upload artwork and order their job online. We also supply editable artwork templates to make uploading your job even easier. To find out more about how we can help with all of your print needs or to see our full range of marketing and large format products, visit www.DigitalPrinting.co.uk today.
