Big is Beautiful – Top tips for successful billboard advertising « Back to list
Drive through Dublin or any town or city in Ireland and you’ll be exposed to a great deal of outdoor advertising. In fact, any major road or motorway is equally likely to be adorned with billboards advertising a huge range of businesses, products and services.
Everyone loves billboards!
The reason so many companies and advertisers love billboard advertising is simple. It works! And you don’t have to be a big business to afford a billboard campaign. At DigitalPrintingIreland.ie we print 6, 48 and 96 sheet posters for all sizes of businesses, from start-ups to large corporations. Billboards are extremely cost-effective and deliver great results. However, there’s a proven formula for success in your billboard campaign, so we’ve put together a few tips to make sure you get it right.
1. Keep it simple
Your audience will typically have just a few seconds to read your billboard, so grab their attention and get your message across fast. You’ll need an engaging headline that will make people want to learn more. If you’re using images, make them compelling and big on impact. And of course, your logo and contact information must be easily seen.
2. Make it big and bold
Your billboard will be seen from a distance, so make it easy to read and make your message instantly memorable. No one will notice a dull billboard with small type and rambling text. Use big, clear fonts and bold design to get your message across loud and clear.
3. Target your audience
Don’t try to reach everyone. You know who your own customers are, what they do and what they like. Talk to them in their language. Make a connection with your potential customers and they’ll not only engage with your billboard but they’ll remember your message.
4. Choose a perfect location
Where do your ideal customers go? Figure this out and you’ll know the best location for your billboards. Make sure your billboard will to be seen by those most likely to buy.
Your location will also affect your design. If your billboard will be seen mainly by moving traffic, make sure your message can be absorbed quickly and your logo or website details easily remembered.
5. Use only great images
Think of the size of a billboard. Any images must have immediate impact or they’ll fail to help push your message. Make sure original images are 300dpi and that the originals are as large as possible. Any photographs used must be sharp, clear and make a real impact from any distance.
With over 25 years’ experience in the printing industry, we’ve produced a great many 48 and 96 sheet billboards for customers. On our website, you’ll find examples of great billboard advertising. You can also get an instant quote for your own billboard and you’ll be surprised at just how little they cost. Our step-by-step guide makes it easy to get a price, upload artwork and order your poster. For more information or to get started with your successful billboard advertising campaign, simply visit us on www.DigitalPrintingIreland.ie or contact our experienced team today!
