Leaflets can be a great tool for promoting the offerings of your business to your customers. Whether it’s informing them about a new product or an upcoming event or letting them know a bit more about a service or some special offers you have, leaflets can prove to be a very cost-effective marketing tool.
When designing a leaflet for print it is important that you spend time on the design of it ensuring the right message is being portrayed to your customers. Getting the right content into your leaflet is just half the battle when it comes to creating a great leaflet. We previously looked at 5 things to remember when designing a leaflet and one of the most important things to remember is the quality.
The quality of a leaflet can be measured in a number of ways:
• Quality offers
• Quality information and content
• Quality images
• Quality, durable paper
• Quality print finish
For many companies the quality of their leaflet begins and ends with the information that is going into it. The weight of paper used and the quality of the finish will often be impacted upon by the budget allocated to your leaflets. With quality measured in so many ways, we feel a quality finish is just as important as the content within it.
The age old saying of “it’s not worth the paper it’s written on” should be something to always remember when printing your leaflet. A leaflet with a quality finish and feel can be a really effective way of making a customer hold on to the flyer for a longer period of time.
So just how can you get a better quality print finish?
There are a number of ways to ensuring your leaflet is finished with a superior quality. One is your choice of paper and the other is its finish. When it comes to deciding on the choice of paper to use to add some quality to your leaflet, some of the best choices to consider include:
• Silk paper:
Silk paper contains small pieces of silk threads giving it a fabric like textured finish with a unique feel that differs from standard printing paper. Silk paper has an ultra smooth finish which is great at reproducing accurate colours for your leaflet, giving a professional finish that customers will love.
• Gloss paper:
Gloss paper uses a compound to improve the quality of the paper, providing a much smoother finish that easily absorbs the printed colour you are after. Gloss paper will also give your leaflet a sharp, vibrant look which works great with any images used in your leaflet.
• Luxury paper:
Another way to add a quality finish to your leaflet is by having them printed onto luxury paper. Luxury paper as the name suggests provides a luxury finish to your leaflet. We supply a large range of premium luxury papers at Digital Printing with finishes including metallic and felt marked, giving your leaflet design that extra bit of class and quality that your customers will really appreciate.
To get that real feel of added quality when printing your leaflet, you may also want to consider adding a coated finish to the flyer when it is being printed. Add a laminated finish by providing a gloss or matt finish to your leaflet to give it that extra shine and look of quality. Your customers will certainly appreciate that you have taken the time to put a quality leaflet in their hands and not just created and printed something in a matter of minutes.
Add value to your leaflet by taking the time to ensure the end product is quality and something with which you are happy to put your name to and display your logo on.
If you are looking for some inspiration for designing your next leaflet, be sure to check out our templates section or contact us today to find out more about the value of a quality finish for your leaflets.