Seven ways to promote your business at exhibitions « Back to list
Exhibition season is well underway and if you’re in business you’ll know there are few better ways to get your message directly in front of the people who are in the market to buy. Of course, the power of exhibitions is no secret so there’s plenty of competition at every event. To help you stand out from your competitors we’ve put together a list of seven great ways to make exhibitions work for you.
1. Announce yourself early with outdoor posters
Use outdoor advertising to grab attention before attendees even enter the venue. You can order outdoor posters in sizes from A4 right up to 48 or 96 sheet billboard posters. Well placed outdoor advertising puts your message in people’s minds before they enter the exhibition giving you a head start over your competitors.
2. Advertise with quality indoor posters
Whether you’re promoting a particular product, service or your business itself, high-quality custom printed posters around the venue are perfect marketing tools. The huge range of poster sizes available means you can utilise any space, large or small.
3. Get noticed with roll up banner stands
Roll up banners are ideal for exhibitions. They’re portable, take up little floor space and are visible from a distance. There is a range of widths and you can even order double sided roll up banners. Given the nature of exhibitions, remember to keep your message short and get your essential information hear the top so that important details aren’t obscured by tables or other obstacles.
4. Say it with strut cards
Strut cards are excellent pieces of marketing. These low-cost marketing tools take up little table space and are most effective when the message is short and snappy. They’re great for driving traffic online or to other marketing where people can find out more.
5. Be professional with presentation folders
Of course, you’ll take leaflets, business cards and other marketing to the exhibition. If they’re all kept in a printed presentation folder potential customers are much more likely to take them. Having your marketing in a well-designed presentation folder gives a much more professional impression of your business too.
6. Hang PVC vinyl banners
Supplied with eyelets, durable, water-resistant PVC vinyl banners can be placed anywhere, inside or outdoors. There are a huge range of sizes available and a well-positioned banner can really signpost your presence at any event.
7. Use Self-adhesive vinyl
Great for use both inside and out, self-adhesive vinyl is perfect for decorating everything from tables, display boards or even walls. Often used to advertise products and brands, self-adhesive vinyl is also highly effective when used decoratively to show a striking image like a landscape or night sky. Whatever it shows, if it grabs attention it’s doing its job.
Get the most from exhibitions with DigitalPrinting.co.uk
At DigitalPrinting.co.uk we supply a full range of marketing products that are perfect for business promotion and exhibitions and events. We use only HP Indigo digital and Roland High Definition large format presses to produce perfect print at any size. Our website allows you to get instant prices, upload artwork and order online. You can even download artwork templates for any of our products. To find out more about how to promote and grow your business through exhibitions or to see our full range of products, visit www.DigitalPrinting.co.uk or contact our business print team today.
