Christmas is a great time of the year. We often hear of words like merry, joyful and festive being used to describe the whole Christmas season. It’s a time of the year when so many of us are in great spirits as we spend some quality time in the company of friends and family. For businesses, it can also prove to be a busy time of the year as customers hit the shops in search of the perfect gifts for their nearest and dearest. One other thing that we often associate with Christmas time and going shopping is the growth of Christmas markets and local craft fairs. With so many stalls packed with great food and unique arts & crafts products, it can sometimes be hard to make your stall stand out from the crowd. We’re here to help as we look at 3 ways banner stands can help you stand out this Christmas.
Stand out this Christmas with banner stands:
1. Highlight your product:
With so many different stalls all competing for a slice of the Christmas pie, standing out as visitors flock to a Christmas fair is crucial. Christmas markets and craft fairs in particular are a pretty special place to be. They are full of customers eager to try out new foods, find themselves a gift with a difference or a nice bargain. Use your banner stand to really showcase your product and highlight some of its key benefits. From cupcakes to crepes and crafts to clothing, use your banner to grab the attention of customers walking through the fair. Banner stands provide a large space in which you can get creative in, so use this space to really highlight to customers what it is you are offering.
(Image source: Belfast Centre)
2. Get festive:
One of the big advantages of banner stands is the fact they can be used on more than one occasion. They are also an extremely cost effective way of promoting your business and for many small businesses can be a great way to create some awareness about who you are and what you are selling. As a seller at a Christmas fair, these are perhaps the two most important things. You want to generate some awareness about what you do and through this generate sales of your goods. What better way to do this than sharing the Christmas cheer and adding a festive look and feel to your banner stand. Incorporate the colours of Christmas like red, green and white into your banner stand. Add designs like snowflakes and holly branches around your boarder to create that gleeful feeling of Christmas as customers come to your stall.
3. Create an inviting stall:
Christmas fairs come in all shapes and sizes from local village fairs to Christmas markets in large towns and city centres. The challenge for sellers at all these is the same though as you want to create a stall that instantly grabs the attention of visitors and makes them stop as they walk past. Roll up banner stands provide a cost effective way of doing this and can transform a normal 8 foot table into an enticing festive stall. Use a banner stand either side of your table to maximise your space and provide additional exposure for your stall.
If you really want to stand out, pop up stands can be a great way to create a lasting impression at Christmas fairs. While these will prove to be a greater investment, the impact they can add to a stall can often be worth the investment. Pop up stands are easy to set up at the start of the day and just as easy to collapse at the end of the day, giving you more time to get down to what’s important – selling! Pop up stands can work well with any space so whether you are using a table, a stall or a large shell at a fair this Christmas, adding a pop up stand to the back of it can catch the eye as customers come and browse through your goods.
For more information on the great benefits of banner stands for your stand this Christmas or indeed for and markets or Sunday fairs you may attend during the year, check out our recent blog post on 5 reasons to invest in banner stands.
If you want to stand out this Christmas at your local fair, get in touch with our team today and let us discuss how pop up and roll up banner stands can help your Christmas stand look great.