As with the printing of all marketing material, printing a banner stand requires careful thought and construction alongside a clear and creative vision. In order to design a banner stand that speaks to your audience, represents your business and has the desired effect – you will need to think carefully about certain aspects.
Top 7 things to consider when printing a banner stand
The colour you choose for your banner stand will be one of the most important decisions that will affect the overall look and feel of the banner stand. If you already have strict brand colours, this shouldn’t be an issue. But if you feel that you want to create something a little bit different; reconsider this. Your brand colours are your identity and your customers will relate and recognise with this. Instead of deriving from this, use white space and keep it simple, clear and readable.
If you don’t have strict brand colours, then be sure to read our article of the psychology of colours when designing for print to help guide you on the do’s and don’ts of colour in the marketing world.
Don’t fall victim to cheap banner stands. Quality is a must in your banner stand because a cheap, ill made banner is instantly recognisable and tells your audience that you do not care enough about your business to present it in the highest possible standards. You’re brand becomes tarnished when you opt for a cheap and flimsy banner stand.
That doesn’t mean that you must spend a fortune. It simply means that you should do your homework, investing in a quality, durable and cost effective banner stand; don’t simply opt for the cheapest option.
Defining your audience will be a key step in creating a banner stand that works. For example, a banner stand designed for kids will be very much different to a banner stand for adults. Be sure to research your target audience thoroughly and use this information to consider the best possible design for your banner stand.
4. Your key message
For many, a banner stand is basically about self promotion and generating brand awareness. Many don’t consider a key message but this is important as it will invite people to take a closer look at your banner stand. This doesn’t mean adding reams of text; it simply means giving your audience something to read. You can also do this with images; the idea is to tell a story and draw your audience to your banner stand.
5. Stand out
Whilst we believe that no banner stand should be too busy, you still need to do something to stand out and make a difference. Don’t fall into the boring banner stand category, do something that will make you stand out – such the Rapide Pop Up stand. Pop up stands and roll up stands are different types of banner stands, and you can choose from a selection of both to suit your needs.
Sometimes a business purchases a banner stand to use seasonally, so storage is important. Banner stands need to be protected from water damage or scrapping and so the best way to do this is by using a storage bag. Your banner stand provider should supply you with one of these.
7. Ease of transport
Your banner stand needs to be transported easily because chances are you will be taking your banner stand to events like a trade-show or an exhibition. Your transport bag needs to be strong, durable and compact. It needs to easily store your banner stand whilst allowing you to take it out with minimum hassle. Your banner stand provider should provide you with a bag that allows you to easily transport your banner stand; it may well be the same bag you use as your storage bag. If you don’t receive a storage bag and don’t think you’ll need it, it’s imperative to find one that you can use for transporting your banner stand. Check out pop up banners like Curvorama Stands– specifically designed for businesses that travel.