5 Reasons to make 2014 all about the banner « Back to list
Banner stands are a great way to let everyone know who you and what you’re about. They are durable, and if you create a great banner, it can make a huge impact. Take a look at our top 5 reasons for printing (or reprinting) a banner.
1) A fresh face
If you’ve already purchased a banner, that’s great! You will already know firsthand the benefits of having a great banner stand. Of course, businesses don’t always remain the same; they grow, change corporate colour schemes and sometimes become a totally unrecognisable version of themselves two or three years ago. So, it’s important to update. Treat your banner like you would a leaflet, billboard or press ad. You wouldn’t distribute old leaflets or run with old print ads, so don’t let the world see an old and dated banner.
2) A Vinyl banner
Regardless of how great the inside of your business looks, it doesn’t really matter if you are not drawing people in. The outside of your business is just as important as the inside, so let people know what your business is all about by hanging a great, eye catching and informative vinyl banner outside. A vinyl banner is also a great way to showcase your latest offers or discounts.
3) Easy to transport
You can bring roll up banner stands anywhere with you. They are light, easily carried and will look great at an exhibition. In fact, you would be very unusual in the exhibition world if you were to attend without a banner stand. You would simply look ill informed, unprofessional and even a little bit out of place.
4) Storage
In today’s busy world, businesses often struggle to find the space to store marketing material. Storage cupboards can sometimes turn into rooms of doom, with old marketing material left victim to cobwebs and discolouring. This is a sad reality for lots of expensive marketing material and although we may not do it intentionally, it happens to lots of us! We simply don’t have the time to sort these kinds of rooms. Well, the good news is that roll up banner stands (if bought from a reputable and quality focused supplier) come with their own protective free padded carrier bag. You can store it here to prevent it from colour fading, fold marks and damage.
5) Easy seasonal marketing material
January sales, mid season sales, summer sales; discounts and promotions are seasonal in many businesses and even if not, we need to alter our marketing material to suit the month or season. For example, if you own a boutique store, your summer marketing material will look different to your winter marketing material. A pop up or roll up banner stand can be extremely affordable, allowing you to print more than one for your business. You can also print on both sides with the Gold twin banner stand, double sided roll up stand; convenient and cost effective.
If you’re thinking about purchasing a banner, be sure to check out our recent blog on why you should avoid cheap banner stands. Instead, choose cost effective, quality banner stands from a supplier you can trust, and contact our expert team today. You can also connect with us on Facebook, Twitter and Google+ to keep up to date with all the latest news here at Digital Printing.
