When it comes to organising a special event such as a sale, music concert or perhaps even a store opening, one thing you must be sure to do is make people aware of it. There are many ways you can do this including radio, TV, billboards and newspapers. These mediums can tend to be beyond the budget of most small businesses who will find it a bigger challenge to promote a special event.
One promotional medium that has been around for years is word of mouth. In fact, word of mouth is how advertising as we now know it started. Getting someone to promote something through word of mouth is the very basics of advertising and this technique has evolved in recent years thanks to the growth of social media channels. For many small businesses channels like Facebook and Twitter offer a free channel to promote both their business offerings and any special events. While this certainly has its benefits in terms of cost, it can be a pretty laborious task to try and really spread the word and promote your event.
For this reason, social media channels like Facebook are more often seen as a good support channel to encourage discussion around special events and offers. They also offer a great platform for businesses to engage with customers in the build up and aftermath of your special event.
Why flyers can help promote your special event.
While social media certainly has its benefits in helping to promote events and generate some awareness and create a buzz around them, it’s also important to remember some of the tried and tested marketing techniques that have been used for years. One such technique is direct marketing and using flyers to promote your event.
5 Reasons to use flyers for your special event:
1. Reach your audience:
Flyers provide a great platform to promote special events and reach your audience in many ways including:
• Door to door mail drop
• Newspaper insert
• Street distribution
• Instore distribution
2. Get creative:
If you decide to promote your special event on a flyer there is so much scope to how creative you can get. You will want to make your flyer stand out but also highlight the main message, whether it is a sale or an open day. Most flyers will tend to be either A4 or A5 in size and can be two sided to give you extra space to get your message across. Another way to really make your flyer stand out is to consider a folded finish.
3. Something tangible:
Another big benefit of using a flyer to promote an event is its tangible nature. The fact that your customers will physically hold the flyer means you are half way to getting your message across. How your flyer is designed and printed can impact on whether or not your customer decides to read on to find out more information. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to your customer grabbing it to read.
A flyer also provides you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and drum up some interest in your event and also create some early awareness. Use your flyer as an incentive mechanism by providing discount to the first 20 people who use a certain coupon code.
Coupon codes can often be a great way of measuring how successful your marketing campaign has been. Use your flyer as a measurement tool to establish how successful your event was and what you can learn for the future. Adding flyer numbers, custom URL’s and QR codes can allow you to monitor how successful your flyer campaign has been.
If you would like to find out more information on using flyers to promote a special event get in touch with our expert sales team today. We also have a wide range of template designs available to help get you started on your next flyer design.